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Top Articles
Google In The European Union's Crosshairs
[2010-03-03] All the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based on the grumblings of three companies, one of which is owned by Microsoft, the European Commission is opening an investigation. For one of the companies, Foundem, this is just another chapter in what seems to be a cheap publicity grab. For another, the Microsoft-owned Ciao, it could be a way for one of Google's biggest competitors to put a fly in the ointment for the search giant.
Social Media Is Removing The Last Of The Content Barriers
[2010-02-17] Here is an interesting post that I can certainly agree with. Aaron Kahlow writes about the information curation potential of social media in his post, 2010: Social Media Removes the Dam of Gutenberg-Google.
Correcting Errors In Your Conversion Rate
[2010-01-27] According to Web Analytics Association (WAA) standard definition, a conversion is a visitor completing a target action. Conversion rate is calculated by total number of visitors completing a target actions divided by a "relevant denominator" (Sometimes it is total number of target actions divided by a "relevant denominator).
How To Address SEO On An Enterprise Level
[2010-01-13] Dennis Goedegebuure, aka DennisG, is the head of eBay's in-house SEO team. After seeing him make some great posts in our forums and chatting a bit back and forth I asked if he would be up for doing an interview about SEO. And the result is the following 12 pages full of great actionable tips for anyone looking to learn more about in-house SEO best practices. Thanks to Joost for introducing us.
Evaluating, Implementing, And Learning New Analytics Tools
[2009-12-29] With both large real and hidden opportunity costs associated with evaluating, implementing, and learning the quirks of a new analytics tool, it only makes sense to ensure that the tool one chooses will be able to keep pace with one´s future requirements.
Increasing Your Holiday Search Conversion Rates
[2009-12-16] With the deadline fast approaching, here are some last minute tips which can help you maximize sales during this busy time of year.
Just Following Your Competitors Online Will Not Build Your Success
[2009-12-02] I know that it's hard to be creative. I know that it's hard to be unique. Get over it. On the Internet, merely copying your competitors works far less well than it does in offline marketing. Unfortunately, Google bares all. If you do the same stuff as everyone else, count on the ones who did it before you to reap the benefits, with your results bringing up the rear.
Understanding How Your Keyword Density Can Effect Your Ranking
[2009-11-18] Keyword density used to be very important for getting your web page ranked by the major search engines. (back in the day of Inktomi, AltaVista) At one time you had to have about 15 to 20 percent keyword density on your body content. Keyword stuffing was the order of the day then. You can imagine reading the content was like reading robotic script with keywords that didn't make any sense.
Giving Scalability To Your Blog Growth
[2009-11-04] If you look back at my earliest posts in 2006, you'd see that search engine traffic primarily through blogging had been my bread-and-butter source of traffic generation, which begs the question: why the shift to PPC and other forms of paid traffic?
The True Benefits Of Optimizing Your Website
[2009-10-21] I've been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve visibility in search and the commercial outcomes that can result.
Social Media's Role In Winning Elections In The UK
[2009-10-07] The final week of the party political conference season is upon us: this week, it's the Conservative Party in Manchester with all the media attention on the party and its leader David Cameron, who could be our next Prime Minister if speculation translates into actual votes in the forthcoming general election which will take place before June 2010.
Google Wins The EU Protected Keywords Hearing
[2009-09-24] Google has won the EU protected keywords hearing against its long time nemesis, LVMH Luis Vuitton Moet Hennessy that had filed a case about Google infringing on European trade mark. Google still continues its advertisers to allow the use of "protected keywords."
Don't Make These Common Blogger Errors
[2009-09-09] Few mistakes that I see new bloggers make ( including me ) and if you recognize them try to avoid them from now on.
Optimizing Your Website URLs For Crawling And Indexing
[2009-08-19] Of all the millions of questions Google is asked each year by search marketers and webmaster, they all seem to relate back to the same question: How easy is it for search engine to crawl your site? To help you out with this, Google have shared some of their key takeaways on the topic of crawling and indexing your website URLs.
Well Formed Titles Can Boost Your Ranking Overnight
[2009-08-04] People in the field of Search Engine Optimization are known for varying opinions about most SEO practices, but there isn't much debate about the title tag, because a properly written web page title can literally change your rankings overnight. Several other factors have to be in play, such as having an established and trustworthy site with sufficient links from other web pages, but we have gotten surprising results for several clients with the right title tag.
Do Customers Abuse Social Networking To Disrupt Businesses?
[2009-07-21] We're told (and tell our clients) that one of the key benefits of social media is that it's allowing a channel to be opened between customers and business, and vice versa. But is this new openness simply leading to abuse of the system?
Give Your Visitors More And Leave Them Wanting More
[2009-07-07] There is an old adage that says you need to leave people wanting more. The essence of this is to make sure you don't give so much that your audience becomes bored, but to give them only enough to keep them wanting more. Give them just enough to satisfy, but also wanting the encore.
Creating a Good Blog Starts With Good Layout Design
[2009-06-23] It's just a fact of life, good looking people get more attention. We walk through the checkout line in the grocery store and see half a dozen magazines filled with beautiful faces on top of beautiful bodies. A good looking woman walking through the mall is bound to turn a few heads. Commercials are filled with models that pass the schwing test. (Yes, I pulled out my 80's innuendo reference manual for that!)
Matching Your Content Speed To Your Reader Base Is Key
[2009-06-10] In old days newspapers and magazine figured out there where optimal times for publishing certain types of stories, example Tuesday was traditionally "Science Times Tuesday". As old world publishers transitioned to online publishers those rules probably don't apply anymore and just might be working against them.
Customized SEM Projects May Change Course Mid-Stream
[2009-05-27] In South Korea, a purpose built city ($25B) is rising into the sky called New Songdo City, which will be around the size of Boston - and build in 10 years. This purpose built city, with it's LEED certified green buildings and innovative architecture is designed to serve as a major centrally-located business hub between Japan and China. But New Songdo City has a problem.
Learning SEO Fundamental Concepts For Added Success
[2009-05-06] This is post #5 in a series of 10 on the intersection of PR and SEO. We'll discuss a few best practices content SEO tactics as well as a few things to avoid.
Looking Forward On The Issues Of SEO
[2009-04-22] Google's Eric Schmidt identifies one of Google's core problems: ...you've got somebody who really is very trustworthy, but they're not as well-known and they compete against people who are better known, and they don't "in their view" get high enough ranking. We have not come up with a way to algorithmically handle that in a coherent way
Getting The Most Return On Your Backlinks
[2009-04-08] It seems that backlinking is a popular subject at the moment… we recently wrote about how you can find sites in your niche to build backlinks. Now we have some extra tips when it comes to getting valuable backlinks for your website.
Over 100 Links Per Page May Be Hurting Your Ranking
[2009-03-24] Google blogger Matt Cutts recently confirmed Google's stance on internal linking, stating that pages should generally have less than 100 links. Matt points to Google's design and content guidelines, which states the following:
How Does Your Professional Association Measure Up?
[2009-03-11] An intriguing post showed up in my RSS reader this morning under the 'public relations' tracking tag:
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