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Top Articles
Creating a Good Blog Starts With Good Layout Design
[2009-06-23] It's just a fact of life, good looking people get more attention. We walk through the checkout line in the grocery store and see half a dozen magazines filled with beautiful faces on top of beautiful bodies. A good looking woman walking through the mall is bound to turn a few heads. Commercials are filled with models that pass the schwing test. (Yes, I pulled out my 80's innuendo reference manual for that!)
Matching Your Content Speed To Your Reader Base Is Key
[2009-06-10] In old days newspapers and magazine figured out there where optimal times for publishing certain types of stories, example Tuesday was traditionally "Science Times Tuesday". As old world publishers transitioned to online publishers those rules probably don't apply anymore and just might be working against them.
Customized SEM Projects May Change Course Mid-Stream
[2009-05-27] In South Korea, a purpose built city ($25B) is rising into the sky called New Songdo City, which will be around the size of Boston - and build in 10 years. This purpose built city, with it's LEED certified green buildings and innovative architecture is designed to serve as a major centrally-located business hub between Japan and China. But New Songdo City has a problem.
Learning SEO Fundamental Concepts For Added Success
[2009-05-06] This is post #5 in a series of 10 on the intersection of PR and SEO. We'll discuss a few best practices content SEO tactics as well as a few things to avoid.
Looking Forward On The Issues Of SEO
[2009-04-22] Google's Eric Schmidt identifies one of Google's core problems: ...you've got somebody who really is very trustworthy, but they're not as well-known and they compete against people who are better known, and they don't "in their view" get high enough ranking. We have not come up with a way to algorithmically handle that in a coherent way
Getting The Most Return On Your Backlinks
[2009-04-08] It seems that backlinking is a popular subject at the moment… we recently wrote about how you can find sites in your niche to build backlinks. Now we have some extra tips when it comes to getting valuable backlinks for your website.
Over 100 Links Per Page May Be Hurting Your Ranking
[2009-03-24] Google blogger Matt Cutts recently confirmed Google's stance on internal linking, stating that pages should generally have less than 100 links. Matt points to Google's design and content guidelines, which states the following:
How Does Your Professional Association Measure Up?
[2009-03-11] An intriguing post showed up in my RSS reader this morning under the 'public relations' tracking tag:
Google Keyword Tools You Need To Succeed
[2009-02-25] I just wanted to remind everyone that Google provides some awesome tools for us to use FREE. The data in each of these is fabulous and should be part of any keyword development tool box. I have done write-ups on all three before and included links to them and the announcement blog posts from Google themselves. Enjoy!
The Critical Importance Of Writing Good Headlines
[2009-02-11] One of the aspects of writing online that I am constantly surprised so few people pay attention to is the critical importance of writing good headlines, good titles that help readers identify the topic of the piece and whether it's something they should read or not. There's a secondary benefit too for those of you savvy about search engines, but even without that, I wanted to just write briefly about the critical importance of good titles.
Getting People To Promote Your Company
[2009-01-28] Want to know the #1 reason your customers don't recommend you to their friends?
Maximizing The Value of Your Content
[2009-01-21] When Channel 4's boss, Andy Duncan, writes in the FT, ‘The future must be about maximizing the value of our content,' he undoubtedly speaks for media executives around the planet. So what's the problem? Why has the value of content suddenly become so newsworthy?
Track Your Ranking With Google Analytics
[2009-01-07] With Google and other search engines continuing to roll out personalization updates, it is becoming increasingly difficult for SEOs to get an idea of their true ranking position. A personalized search result page can look completely different than the results a ranking tool would provide.
Following The Happenings at LeWeb08
[2008-12-10] What is arguably the most influential technology conference in Europe kicked off in Paris yesterday when LeWeb08 welcomes over 1,600 participants to the City of Lights.
Bango and Adversitement Join Forces To Increase Customer Benefit
[2008-11-26] Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture's SiteCatalyst and Bango Analytics.
Social Networking Increases Employee Efficiency
[2008-11-12] A new survey on social networking in the workplace, released today by AT&T, shows strong evidence that enabling employees to use social networking tools as part of everyday working life leads to an increase in employee efficiency.
Optimizing Your Digital Assets
[2008-10-29] Digital Asset Optimization (DAO) is something that any publisher, of any kind, ought to be doing on a regular basis. Alright, so if you should be doing it, what exactly is DAO?
Orvieto's European Open Source Hub
[2008-10-15] Reading trackbacks to my blog post "about mapping open source into your business model" I was captured by Dana Blankehorn's post, and not just because he kindly reported that my blog post read like an academic paper.
Digital Illiteracy Discrimination Hitting Europe
[2008-10-01] Only a few years ago I remember starting to develop my business and being frustrated with the lack of broadband coverage in the area I was living in in Ireland, especially as some of the development programmes I was attending required me to download from the Internet large presentations and audio files.
Hyperic Creates Momentum Europe-wide
[2008-09-17] Hyperic, the provider of open source web infrastructure management software, is receiving growing attention in Europe, as results from an announcement about over seas expansion earlier this year, involving the European partner France's Dalet Digital Media Systems.
New RankCheck Tool is Released!
[2008-08-27] Just kidding. There is no new Google RankCheck tool. But there should be. A couple days ago, I reported on how Google has finally blocked automated searches by software such as WebPosition. This creates a vacuum in the marketplace - a vacuum best filled by…Google!
Make Your B2B Lead Management More Effective
[2008-08-13] I was recently interviewed for an article on lead management by Chris Koch who works for ITSMA, the Information Technology Services Marketing Association.
BPI Tries to Ban ISPs to Reduce Unauthorized File Sharing
[2008-07-30] UK label association BPI has reached an agreement with ISPs on measures designed to reduce unauthorized file sharing.
Using Typo Conversion Data For SEO
[2008-05-07] PPC advertising is not only great for generating sales and qualified traffic, it's also the BEST possible keyword research tool available.
EU Asks Major Search Engines To Delete User Data
[2008-04-23] The European Union has asked Internet Search Engine giants Yahoo! and Google to follow European Data Protection Rules and delete all user data after a maximum of six months. This request has been made inspite of the fact that both these search engines operate out of the European Union.
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