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Top Articles
Better Understand Who You Are Linking To
[2010-07-28] Recently I've gotten some ribbing from friends and colleagues about my exceedingly numerous multi-part posts. In order to wean myself off my favorite form of not-having-to-think-about-what-I'm-going-to-write-about-next, I've combined all 12 parts of this series into a single post. Enjoy!
Building Trusted Content For Your Site
[2010-07-14] I was talking with a client the other day about how to optimize their content. They kept saying, in a way of trying to understand what they need to do to improve their website, that what they need to do is to create a bunch of content and keep using their keywords over and over.
Solving The URL Duplication Error With Canonical Links
[2010-06-30] Just recently, search engines like Google and Yahoo partnered with Live Search to introduce a breakthrough improvement in the search engine playing field: the Canonical Link Element. The Canonical Link Element enables web developers and search engines alike to eliminate the confusion in searches caused by different links that basically point to the same web site.
Can Google Analytics Affect Your Ranking?
[2010-06-16] Google Analytics is a must for any webmaster or website owner to get an insight into the amount and type of traffic that is coming to your site. But does having Google Analytics installed on your website effect your Google ranking?
Microsoft And Yahoo Prepare For PPC Transitioning
[2010-05-26] In the last few weeks as more information has started to trickle its way from Yahoo! and Microsoft about the search alliance, I have started to share some information on this blog to facilitate this knowledge transfer.
Does Social Media Matter To Your Site?
[2010-05-12] Today, I'm taking part in a breakfast-time panel discussion in the City that's entitled Social media for corporates: essential lifeblood or unnecessary distraction.
How To Work Around Google Penalties
[2010-04-28] Last Friday, in his weekly whiteboard Friday, Rand Fishkin discussed how to get around Google penalties.
Google Makes Site Speed An Official Ranking Factor
[2010-04-14] It may have taken a few months to implement, but Google have kept their word and made site speed an official ranking factor in Google algorithm.
Lord Mandelson’s Digital Economy Bill Seeks To End Anonymity On The Web
[2010-03-31] There are powerful online trends at work sweeping away anonymity as a default position, creating many commercial opportunities for those with a light enough touch. Firstly, there's Facebook, the web's 800lb social gorilla. Zuckerberg's service has given four hundred million people around the world an online identity and the norm is for users to provide 'real' information. And it's an identity that increasingly follows you around the web, thanks to Facebook Connect. Then there's the booming mobile web.
Weeding Out The Scams When Selling Your Site
[2010-03-17] When Transparency is Valuable: If you are selling a site which you just want to get rid of and lack passion for then there is nothing wrong with being fairly transparent and shopping it for the maximum amount you can get at an auction or such. And if you have high growth and contact an investment banker to get a bidding war going then limited transparency can help then.
Google In The European Union's Crosshairs
[2010-03-03] All the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based on the grumblings of three companies, one of which is owned by Microsoft, the European Commission is opening an investigation. For one of the companies, Foundem, this is just another chapter in what seems to be a cheap publicity grab. For another, the Microsoft-owned Ciao, it could be a way for one of Google's biggest competitors to put a fly in the ointment for the search giant.
Social Media Is Removing The Last Of The Content Barriers
[2010-02-17] Here is an interesting post that I can certainly agree with. Aaron Kahlow writes about the information curation potential of social media in his post, 2010: Social Media Removes the Dam of Gutenberg-Google.
Correcting Errors In Your Conversion Rate
[2010-01-27] According to Web Analytics Association (WAA) standard definition, a conversion is a visitor completing a target action. Conversion rate is calculated by total number of visitors completing a target actions divided by a "relevant denominator" (Sometimes it is total number of target actions divided by a "relevant denominator).
How To Address SEO On An Enterprise Level
[2010-01-13] Dennis Goedegebuure, aka DennisG, is the head of eBay's in-house SEO team. After seeing him make some great posts in our forums and chatting a bit back and forth I asked if he would be up for doing an interview about SEO. And the result is the following 12 pages full of great actionable tips for anyone looking to learn more about in-house SEO best practices. Thanks to Joost for introducing us.
Evaluating, Implementing, And Learning New Analytics Tools
[2009-12-29] With both large real and hidden opportunity costs associated with evaluating, implementing, and learning the quirks of a new analytics tool, it only makes sense to ensure that the tool one chooses will be able to keep pace with one´s future requirements.
Increasing Your Holiday Search Conversion Rates
[2009-12-16] With the deadline fast approaching, here are some last minute tips which can help you maximize sales during this busy time of year.
Just Following Your Competitors Online Will Not Build Your Success
[2009-12-02] I know that it's hard to be creative. I know that it's hard to be unique. Get over it. On the Internet, merely copying your competitors works far less well than it does in offline marketing. Unfortunately, Google bares all. If you do the same stuff as everyone else, count on the ones who did it before you to reap the benefits, with your results bringing up the rear.
Understanding How Your Keyword Density Can Effect Your Ranking
[2009-11-18] Keyword density used to be very important for getting your web page ranked by the major search engines. (back in the day of Inktomi, AltaVista) At one time you had to have about 15 to 20 percent keyword density on your body content. Keyword stuffing was the order of the day then. You can imagine reading the content was like reading robotic script with keywords that didn't make any sense.
Giving Scalability To Your Blog Growth
[2009-11-04] If you look back at my earliest posts in 2006, you'd see that search engine traffic primarily through blogging had been my bread-and-butter source of traffic generation, which begs the question: why the shift to PPC and other forms of paid traffic?
The True Benefits Of Optimizing Your Website
[2009-10-21] I've been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve visibility in search and the commercial outcomes that can result.
Social Media's Role In Winning Elections In The UK
[2009-10-07] The final week of the party political conference season is upon us: this week, it's the Conservative Party in Manchester with all the media attention on the party and its leader David Cameron, who could be our next Prime Minister if speculation translates into actual votes in the forthcoming general election which will take place before June 2010.
Google Wins The EU Protected Keywords Hearing
[2009-09-24] Google has won the EU protected keywords hearing against its long time nemesis, LVMH Luis Vuitton Moet Hennessy that had filed a case about Google infringing on European trade mark. Google still continues its advertisers to allow the use of "protected keywords."
Don't Make These Common Blogger Errors
[2009-09-09] Few mistakes that I see new bloggers make ( including me ) and if you recognize them try to avoid them from now on.
Optimizing Your Website URLs For Crawling And Indexing
[2009-08-19] Of all the millions of questions Google is asked each year by search marketers and webmaster, they all seem to relate back to the same question: How easy is it for search engine to crawl your site? To help you out with this, Google have shared some of their key takeaways on the topic of crawling and indexing your website URLs.
Well Formed Titles Can Boost Your Ranking Overnight
[2009-08-04] People in the field of Search Engine Optimization are known for varying opinions about most SEO practices, but there isn't much debate about the title tag, because a properly written web page title can literally change your rankings overnight. Several other factors have to be in play, such as having an established and trustworthy site with sufficient links from other web pages, but we have gotten surprising results for several clients with the right title tag.
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