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Top Articles
Will Social Gaming Help or Hurt Your Business?
[2012-05-16] There are a number of social games out there on a variety of platforms - although the most popular seem to be those played on Facebook and smartphones. If you're reading this, chances are you play at least one of them: Words with Friends, Scramble with Friends, Hanging with Friends, Draw Something, The Sims Social, Gardens of Time, Diamond Dash, Bubble Island…the list goes on. But do you play those games with only friends and family, or have you reached out to business contacts on your quest to challenge new competitors? Do you play only at home or during "free time," or do you play social games at work? An impressive 47% of employed U.S. Internet users confess to playing social games at work…some - albeit a minority - admit to playing for 5 or more hours.
Do Large Companies Need To Specialize In Their Markets?
[2012-05-02] Most of you know that a great deal of my consulting is for large businesses, and-especially if you work for a small business-you might think that large businesses don't need to specialize. If they've got all that money and they can produce whatever amounts they can sell, why would they need to specialize. After considering it for a moment, you might say to yourself that maybe large businesses would need to specialize only when they were up against other large companies. But you'd be wrong.
EU: The Internet Cuts Out The Middle Man
[2012-04-18] The EU Observer reports that the European Parliament is looking at how its 736 deputies and 6,000 staff should prepare for novelties such as internet-politics, multi-lateralism and enhanced legal powers.
Making Your Business Blog Better
[2012-04-02] It's amazing how a meme can turn into a stream of content when it resonates well with a community. Recently I was sent a set of interview questions and one of the questions asked about building blog community. I took my response to that one question and turned it into a blog post, "How to Increase Business Blog Readership, Traffic & Community" that was well received. In fact, that post prompted two different social media chats to ask if I'd be a guest host on the topic: #smchat and #nptalk. Thank you for inviting me!
Realities Of The Digital Landscape Illustrated In Eurocom Survey
[2012-03-21] One of the startling metrics in a global survey on how technology businesses use social media is one that shows one in five technology industry executives - that's 20 percent of those surveyed - saying that a job candidate's social media profile has caused them not to hire that person.
Facebook Offers for Pages
[2012-03-07] Facebook has released a new product for businesses called Facebook Offers. Facebook Offers are FREE to use for both the Page and the User. While Facebook has not opened up Offers to all businesses yet, a few companies get to experiment with them early before they are rolled out. So far, I have collected offers from Loft and Einstein Bros Bagels.
How To Unclutter Your Copy
[2012-02-22] Writing copy might sound easy, but it's a lot harder than you would think.
25 Non-Financial Benefits of Business Blogging
[2012-02-07] While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss - "Why are we doing this?"
How Will Consumers Respond To The New Personalized Google Plus?
[2012-01-11] Google Personalized Search rolled out yesterday revealing a change as significant as Universal Search in 2007. Unlike the major change that brought images, video thumbnails, news and blog posts within search results for all, the Google plus Your World changes are only visibile when logged into Google.
Top 10 iPhone Apps for Small Business in 2011
[2011-12-14] Top 10 iPhone Apps for Small Business in 2011 As the end of the year draws closer, it's always a time we reflect on the best and worst of the year that was.
5 Ways Corporate Culture Determines Social Media Success
[2011-11-30] A while back I was working with a new client in New York. In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company's founder - a man who had died 25 years ago. In every meeting I attended, his name, and his values, were mentioned at least once. As I learned about this company, it was apparent that this beloved man's influence extended far beyond the grave into the daily activities of the company life today!
Tips To Help You Keep An Eye On The Competition
[2011-11-16] Keeping an eye on the competition is the smart thing to do, if you want to know how are they climbing the SERPs so that you can alter your marketing strategy to combat that. The good thing about online businesses is that spying on the competition is made very easy, in fact like child's play with the plethora of online tools available. Some of these are paid while many are free, that you can use to know what your competition is up to. These free Spy tools tell you:
Formula for Social Media Success
[2011-11-01] To be successful in social media you need to listen, learn and respond.
The Changing Face of Lead Generation
[2011-10-18] I've spent a great deal of time over the last few years professing the virtues of what I've been calling the lead generation trio made up of some combination or advertising, public relations and referrals.
Content Marketing Done Right
[2011-10-04] Companies are jumping on the content marketing bandwagon in increasing numbers, investing in new content for articles, newsletters, whitepapers, blogs, and video to better attract and engage customers. Social media and networking offer an ideal channel for promotion but many marketers chase such tactics as a crap shoot vs. developing a body of content that grows and builds momentum over time.
Is Having a High Exit Rate Bad?
[2011-09-21] Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics in relation to one another and what they really mean.
How to Improve Your Website's Conversion Rate
[2011-09-07] Does your website work? Do you get regular traffic? Are you getting regular leads from your website?
How Fresh are your Cookies?
[2011-08-22] As a result of changes to the EU Privacy and Electronic Communications Directive, it is now unlawful to use cookies to collect user data without first obtaining explicit consent. In the UK, the Information Commissioner's Office (ICO), which is responsible for ensuring that websites comply with the new cookie law, has implemented a technical solution on its own website with the result that traffic to it plummeted.
Facebook Grouped News Feed Stories: What Marketers Can Do
[2011-08-10] Yesterday, Facebook announced that it was starting to group News Feed stories by topic, aggregating similar conversations together.
Track Google Plus Referrals in Google Analytics!
[2011-07-27] With the ever increasing Google +'s membership figures wouldn't it be great to be able to track the referrals in Google+ using Google Analytics? This could enable you to get a clear picture of the source of the traffic to you.
Corporate Social Media Policies are Advancing
[2011-07-13] Pam Sahota has provided a useful post, Examples of Corporate Social Media Policies, that actually contained links to 14 examples. While it is always good to look at what others are doing, Pam started with the proper caution that there's no right policy. Your company needs to find what is right for your culture and needs. Here are a few.
How Many Words Should be on Your Home Page?
[2011-06-28] It's well known that your home page is the most important page on your website. It's your visitors "first impression" of your whole website and also the main page listed in the search engine results, so it had better be good.
Optimizing Your Online PR Strategy
[2011-06-15] I started this series looking at the differences between print readers and web readers. This is critical to understand before moving forward with your online public relations material. We cannot expect to reach online readers the same way we reach those that are offline. We can't just do the old-world methods in a new-world medium.
SEO is About Quick Action and Patient Results
[2011-06-01] The process of search engine marketing can be defined as a strategic game of quickly implementing strategies that will increase your site's exposure and conversion rates, while also patiently waiting for the fruits of your efforts to bear out.
Chasing Keywords vs Chasing Conversions
[2011-05-18] One of the first questions that I like to talk with new clients about are their keywords: what are the keywords they want to rank for and why. The answers are consistently surprising.
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