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01.03.05
Writing Articles To Gain Link Popularity And Increase Trust And Credibility
 By James R. Sanders
As I look through my various forum links and review some of my company email, I keep coming across questions relating to generating inbound links to increase web site ranking.
No matter who you are, if you have a web site online you are always looking for ways to improve your link popularity. While most SEO practitioners will tell you that getting other related, non-competing, websites to link to you should be high on your priority list if you want better PR from Google or better rankings, most web site designers miss the most obvious way to get these valuable one way inbound links. There is a way to do that plus generate additional content for your web site at the same time. You can get those quality inbound links while expanding your content which will bring the search engine spiders to your web site more often. By following my suggestions, you will be able to kill two birds with one stone, and make your visitors happy while increasing your rankings and making the spiders happy all at once.
 Everyone is an expert at something.
It's true, everyone has many years of experience at something. Maybe you have been in a job for the past 20 years and know just about every aspect of it, or maybe you've been making paper airplanes as a hobby for just as much time. Either way, you have 20 years of knowledge about something that others could be looking for information to read on those topics. Maybe you have already built a web site taking advantage of that knowledge and are looking to use it as a means to make a living, or maybe it's about a hobby and you want to make a living with that. Either way, each of us has valuable knowledge that other people might want. Why not take some time, sit down and think about your business experience or hobby, and then write some "How To" articles about it? If you have a web site that already uses that hobby, or work experience, then it is a good way to add content to your web site, and it's also a good way to help you get those inbound links you need to increase your rankin!
gs.
Using the Knowledge to Gain Link Popularity through Article Writing.
Let's say you have 20 years of experience with a company where the only thing you did was to conduct interviews to hire new employees. Let's further say you were so good at this that it was the only thing your company wanted you to do. Because your results were so good, it's the only thing you did do. Maybe your prospects always worked out and were some of the hardest and most competent workers your company ever hired. You could write some articles on how to interview job candidates to get the best employees, or maybe write articles telling job seekers what companies are looking for in their potential employees. If you have a web site for job seekers, or a web site for learning how to interview employees, you could then use the articles for additional web site content. It's already a known and proven fact that the search engine spiders can be conditioned to visit your site more often through your patterns of adding content. The more often a site updates, the more often the spiders come to visit. The more often they visit, the better chances that your web site will begin to jump in rankings because it is viewed as a fresh content site that updates frequently and would be more valuable to visitors.
Some might think there are just some topics so vague or uninteresting that it wouldn't be worth writing anything in that topic area, but the professionals know there are readers for almost any topic area, and no one topic is to be avoided because of poor readership. It all comes down to your writing style, ease of reading, and your credibility. If you can write gripping content that pulls your readers in and informs them, then it doesn't matter what you write about. In the end, the reader will be looking for you and not your article. This is not something that happens over night. It takes a lot of writing and a lot of time to hone your skills to that point. It takes writing daily and forcing oneself to try different topics. It's good to start out with what you like, but to become a professional and have flexibility, you have to write about other things too. Not only will this experience help you become a more professional writer, it will also help to develop your communication skills in the written format. As you continue to use better forms of writing and grammar, you will begin to write content pages for your site that rank better with the search engines. It's a win-win situation all the way around.
 Articles to Increase One-way Inbound Links and Web Site Ranking.
Speaking of those rankings, that reminds me of those one-way links I spoke about earlier. After you write your article, you can submit it to other places online which will post it to their web site, offer it to other web sites as free content, or both. Most of these places will allow you to submit your own information for an "Author's Box" or "Author's Bio" area which they publish at the bottom of each article. These are things like information about you, your web site, and LINKS you can add back to your site. There you go, instant high quality in-bound links without the need to add the other web site's link to yours, no begging, no paying extortion amounts of fees for an ad, just good old fashioned content to promote your own abilities and web site. It's the easiest way to get a one-way in-bound link to your site IF you can develop your writing skills and your content viewed as valuable to another web site. If you write garbage, your information isn't credible and is full of factual holes, or your writing puts people to sleep, then chances are that your articles aren't going to do anything more than waste your time. That's why it's critically important to get into the habit of writing often and learning the flow of your chosen language.
Read the Rest of the Article.
About the Author:
James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and web site designer since 1997, and involved in self-employment ventures since 1992. He is presently a contributing author of NewbieHangout, and has been published through WebProNews. His goal is to provide practical information based upon his years of experience to help webmasters, web site designers, and self-employed people achieve their goals in today's competitive global market. You can email him at webmaster@sanders-consultation-group-plus.com. |
