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Click
Fraud Prompts SEMPO Study
The Search Engine Marketing Professional Organization and Fair Isaac will partner
on preparing an in-depth study on click fraud. DM News reported
on the SEMPO and Fair
Isaac pairing, which will attempt to fill the need for an authoritative study
on click fraud.
EC
Addresses Web Accessibility
34 European countries have agreed upon an "Internet for all" plan of
action that is intended to make sure the nations' most disadvantaged groups have
Web access. The European Commission (EC) created the agreement.
Gates
Announces Semi-Retirement
It'll take two men to fill Bill Gate's shoes at Microsoft. In a surprise announcement
late yesterday, the behemoth software company chairman, whose Windows operating
system changed the face of personal computing, said he would "transition"
out of a day-to-day role in the company so he could more intensely focus on charity
work.
How
Not To Make Your Customer Hate You
Perhaps the best single guideline for web design is to ask yourself, "what
do I like?" Seems an obvious concept, but if you do any surfing at all, you
know there are some sites that grab you and keep you, and others you'll break
your mouse finger to get out of.
MSN
Invokes Karma For Charity Campaign
MSN is launching a karmic charity campaign called Under the Butterfly, a concept
based on the famous Butterfly Effect that asserts small events impact larger ones.
It's "karmic" because participants in the event will have a choice:
keep a prize or donate the cash equivalent.
Google
Hinting at Voice Recognition
Senior Google executives are dropping big hints that the company's future growth
will come not just from PCs but from voice recognition services over mobile cellular
phones and cars.
Microsoft
Extends Office Training Online
A computer on your desk at work equals a 17-percent pay raise, according to the
U.S. Bureau of Labor Statistics. It's not so much the machine, it's the skills
of the person working it. When answering the job ad, she was able to tell recruiters
she knew how to use Excel.
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06.20.06
European Expansion For MySpace
 By
Neville Hobson
MySpace.com, the online social network, is often a topic I include in presentations and workshops about social media and social computing.
The context is on the growth of cybercommunities and, in the case of MySpace.com, its rapid and growing appeal to younger people, the broad group Business Week dubbed in its December 2005 special report on MySpace as ‘Generation @.'
According to Alexa Internet, MySpace.com today is number 4 of the top 500 English-language websites worldwide and number 5 in the top 500 of any language. And according to CNET News, MySpace.com is attracting new members at the astounding rate of some 250k per day, which would give it a current accumulated number of signups as around 90 million.
It's not hard to see why News Corporation paid over half a billion dollars last July to acquire Intermix Media which owns MySpace.
Until recently, though, MySpace has been largely a North American phenomenon with not much meaningful penetration elsewhere in the world.
That's about to change according to expansion plans outlined
in the Financial Times yesterday which reports that MySpace is to use the
UK as a beachhead for a push into Europe that will see it link up with "old media"
companies and mobile phone operators to attract more users:
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[…] Chris DeWolfe, co-founder and chief executive of MySpace,
told the Financial Times on Monday that he had earmarked 11 countries for its
international expansion, among them France and Germany, and was looking at China
and India over the longer term.
The company will on Tuesday announce that David Fischer has been appointed as
managing director for the UK and Europe. Mr Fischer, 40, was founder and chief
executive of Xlantic Group, a music marketing company, and has worked at Pressplay
and AOL Europe.
Mr Fischer, who will be responsible for negotiating with television and music
content owners to develop local versions of MySpace, said the first foreign-language
sites would be ready later this summer.
He is also looking for alliances with mobile operators to deliver content over
mobile phones, an area where Mr DeWolfe predicted "significant" revenues. "I think
most [mobile operators] think the killer application could be MySpace."
MySpace.com is not about blogs as some people think. Here's the best description I've yet heard:
MySpace is the new cell phone, the new interactive e-mail, the
new Google.com. […] It's a way to keep in touch or meet new people. It's definitely a business to watch with keen interest, especially as competitors aren't sitting on their hands.
About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. |
