|
| Recent
Articles |
Europe's first mobile WiMAX goes online
WorldMax has launched Europe's first mobile WiMax deployment, covering the centre of Amsterdam so that coffee-shop dwellers can surf the web without puzzling over plugs and wires, once they've got their...
One third of Europe faces digital divide
The digital divide between urban, well-connected homes and those in rural areas is still increasing, according to the European Regional Information Society Association (Erisa). Announcing the launch of its European...
European IT chief backs net neutrality
The European Commission appears to have thrown its weight behind the principle of net neutrality, after the telecommunications commissioner told a global internet forum that the issue was "a political question...
WorldSpace partners with ST for ESDR chips
STMicroelectronics, a player in technologies for digital satellite radio, has recently signed an agreement with WorldSpace Satellite Radio, a player in satellite-based digital radio services, to develop, manufacture...
|
|
06.18.08
Microsoft Opening Search Center In Europe
 By
Doug Caverly
Never mind advertising, upgrades, or even additional user bribes - when it comes to Live Search's market share in Europe, Microsoft is going to pull out at least some of the stops and open a new search technology center.
The center will be based on a three-year old predecessor in Beijing. Unfortunately, the cost and location of the fresh structure remain unannounced, and the date of its opening has only been narrowed to Microsoft's "fiscal year 2009" (or July of this year through June of next).
It's quite possible that all of these factors remain up in the air; this may be a spur-of-the-moment move in response to the agreement between Google and Yahoo.
But Microsoft is at least sure of what it wants to do with the search technology center. Kevin Johnson, the company's president of platforms and services, stated, "Microsoft has 68 percent reach to Internet users throughout Europe through our online assets and strengths in display advertising; however, we're not yet where we'd like to be in search in this critical geography. . . . [W]e see the investment in this new Search Technology Center as an important step in doubling down on our long-term investments."
Stockholders have responded to the development with near-indifference; Microsoft's stock is up by 0.59 percent, while the market as a whole has risen a tiny bit less. In terms of both results and reactions, it looks like we're stuck in another wait-and-see situation.
About the Author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.
|
EuroWebPro is brought to you by: