"This is a significant and necessary step in the tough and long battle against illegal downloading. What's exciting is that it represents real communion of thoughts and actions between important parties for the first time. ISPs, record labels, marketers, artists and sites like us are starting to work more together to educate consumers about why and where to legally, freely and safely download."

"The next step is to actively encourage more legal alternatives such as We7 to flourish, giving consumers more choices and access to great music where the rights owners get paid. At We7, we've seen a steady growth of consumers engaging with the ethics and safety of our service. Taken positively, this latest initiative is evidence of the shift that's occurring in the mindset of the industry parties, which will ultimately lead to a better deal for consumers and artists alike."