 |
|
 |
|
11.12.08 Social Networking Increases Employee Efficiency  By
Neville Hobson A new survey on social networking in the workplace, released today by AT&T, shows strong evidence that enabling employees to use social networking tools as part of everyday working life leads to an increase in employee efficiency. "Enterprise 2.0," a pan-European survey of more than 2,500 people in five countries - Great Britain, France, Germany, Belgium and The Netherlands - shows that social networking can be a good thing for organizations, with 65% of those surveyed saying that it has made them and/or their colleagues more efficient. 46% say that it has sparked ideas and creativity for them personally.  What's perhaps more interesting is noting the response variation in each of the countries surveyed, ranging from Germany at a high 72% to the UK at a low 59%.
The survey doesn't go into detail or analysis as to why the variations although I'd guess a strong factor affecting the results in each country would be differing national cultures and other factors influencing individuals' preferences to use use social networking in business. According to the survey, the top 5 social networking tools being used by organisations across Europe are: • Companies' own collaboration sites on intranets (39%) • Internal forums within the company (20%) • Company-produced video material shared on intranets (16%) • Online social networks, like LinkedIn, Facebook, etc (15%) • External collaboration sites on the web and internal blogging sites (both 11%) 10% or fewer employees use other types of external social networking sites on the web, such as external forums (10%), social video sites (7%), external blogging sites (6%), social photo sites (4%), social bookmarking sites (3%) and microblogging tools (2%). Continue reading this article. About the Author: Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com. |
||||||||
|
| ||||||||||||||||
|
-- EuroWebPro is an iEntry,
Inc. publication -- |
EuroWebPro is brought to you by: