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06.10.09
Matching Your Content Speed To Your Reader Base Is Key
 By
Michael Gray
In old days newspapers and magazine figured out there where optimal times for publishing certain types of stories, example Tuesday was traditionally "Science Times Tuesday". As old world publishers transitioned to online publishers those rules probably don't apply anymore and just might be working against them.
In the interest of disclosure I feel it's important to say I have had travel clients in the past in still do some work in the travel sector today. That's one of the reasons I have a scan feed folder set up for travel news, which is what led to this post. As long as I can remember one of the key features of the New York Times was the Friday "weekender" and "travel" sections, which where packed with things to do and places to go. Some newspapers operated slightly differently having the travel section on Sunday, but the prevailing logic was travel was part of the "weekend" section in newspaper world. This mentality continues to this day, as you can see in the graphs below which show publishing volume via RSS for the New York Times travel section:
The vast majority of the stories published under this feed are published on Saturday. I'd estimate about 75%-80%, and I wonder if they aren't doing themselves a disservice sticking to this antiquated rule of Weekend = Travel. I've seen thousands of analytics profiles over the years, and I can only recall a handfull who as a rule had higher than average traffic on the weekend as a typical behavior. Most sites are busy during the week (and working hours) and have traffic patterns that look similar to the one shown below.
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About the Author:
Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales. Michael is a current member of Internet Marketing of New York ( IM-NY.org) and a guest speaker on Webmaster Radio. He is also an editor for the popular search engine new website Threadwatch.org.
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