[…] "MyConservatives is a first in UK politics, and probably the most advanced party political campaigning network of its kind outside of America," said Cameron. "Although the general election is still likely to be months away, the campaign to gear up our supporters and give them simple-to-use tools to make campaigning easier is already underway".

[…] Micro-fundraising, popular in the charity sector through websites such as Just Giving, but not common in the UK political sphere, will be an important part of the site.

Users will be able [to] support local candidates and issues or wider national campaigns. The site will house tools to allow people to set up telephone canvassing systems from home, connect with other supporters, set up campaigns or recruit other activists.

"Over the last few years my party has talked a lot about how the internet is changing the nature of society," said Cameron. "We recognise that the nature of modern communications means that we should disperse information and decision-making away from the political elite to the man and woman on the street".