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12.16.09 Increasing Your Holiday Search Conversion Rates  By
Matthew ElshawWith the deadline fast approaching, here are some last minute tips which can help you maximize sales during this busy time of year. 1. Increase Your Campaign Budgets Throughout December there will be a big spike in the number of people looking for gifts online. If you're promoting your business through a program like Google AdWords, make sure to increase your campaign budgets to take advantage of the extra search activity. 2. Don't Stop on December 25th Even though the big day has come and gone, keep your holiday campaigns running into the New Year. Boxing day can be the busiest day of the year for online retailers, with many people looking for retailers trying to clear excess stock. 3. Clarify Your Shipping Dates A large majority of your customers will want to receive their goods on or before the 24th December, so make your shipping policy clear. On your home and product pages, list the final order dates for guaranteed delivery before xmas. 4. Consider a Holiday 'Sale' Give your self an edge over competitors by running a special offer or discount during the holiday period. Some examples may include: • Free Shipping • Store-wide discounts • Buy one get one free offers • Free order bonuses 5. Prompt Customer Service Frantic, last minute shoppers will be looking for quick answers to their questions. By reducing your response times you're more likely to keep their business away from competitors. I hope you've found these tips a useful addition to your holiday marketing! Comments About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. |
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