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Lord Mandelson's Digital Economy Bill Seeks To End Anonymity On The Web By James Cherkoff There are powerful online trends at work sweeping away anonymity as a default position, creating many commercial opportunities for those with a light enough touch. Firstly, there's Facebook, the web's 800lb social gorilla. Zuckerberg's service has given four hundred million people around the world an online identity and the norm is for users to provide 'real' information. And it's an identity that increasingly follows you around the web, thanks to Facebook Connect. Then there's the booming mobile web. While PAYG allows people to disguise themselves, anyone using a contracted service instantly ties their data habits to some type of billing system, thus allowing certified transactions to occur. Another mega-trend that will encourage people to 'get real' online is Rupert Murdoch's decision to throw up paywalls around his online content. Previously, people have been allowed to read the Digger's content for free - and without flagging who they are. However, now everyone behind the News International paywall will be attending a party where names badges are checked on the way in. Continue Reading

Today's Top Videos: BuzzVoice Brings Web News, Blogs... Plenty of people spend their days moving from one screen to another, consuming information whenever possible. Watch Video State Of SEM Discussed (With Stats) SEMPO's State of Search Engine Marketing Report is a very important document in the search industry, providing a good... Watch Video The Evolution Of Mapping Explained The days of having to plan for trips by spreading large maps across the kitchen counter and pulling out pencils... Watch Video Recent Articles: Weeding Out The Scams When Selling Your Site When Transparency is Valuable: If you are selling a site which you just want to get rid of and lack passion for then there is nothing wrong with being fairly transparent and shopping it for the maximum amount you can get at an auction or such. Read More... Google In The European Union's Crosshairs All the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based on the grumblings of three companies, one of which is owned by Microsoft... Read More... Social Media Is Removing The Last Of The... Here is an interesting post that I can certainly agree with. Aaron Kahlow writes about the information curation potential of social media in his post, 2010: Social Media Removes the Dam of Gutenberg-Google. Aaron begins with the effect of the printing press. Read More...

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