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April 14, 2010
Google Makes Site Speed An Official Ranking Factor
By Courtney Mills
It may have taken a few months to implement, but Google have kept their word and made site speed an official ranking factor in Google algorithm.

Google made the official announcement on Friday in a blog post. Although a new ranking factor is always big news, webmaster shouldn't worry too much about the speed of their site as it apparently won't hold too much weight. Google's Matt Cutts and Amit Singhal explain more:

While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site.

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