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How To Work Around Google Penalties By Manoj Jasra Last Friday, in his weekly whiteboard Friday, Rand Fishkin discussed how to get around Google penalties. He started by helping viewers assess whether an actual penalty occurred or not, looking at items like: Ranking Drops, Traffic Drops, Technical website issues or link issues. Rand mentioned that Google also looks at factors for the penalty such as severity, repeat offenders, and authoritative brands vs. smaller companies. He concludes with a couple of key takeaways including being open/truthful in your re-inclusion request or in the worse case scenario: Continue Reading

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