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May 26, 2010
Microsoft And Yahoo Prepare For PPC Transitioning
By Krishna De
In the last few weeks as more information has started to trickle its way from Yahoo! and Microsoft about the search alliance, I have started to share some information on this blog to facilitate this knowledge transfer.

Ultimately every single advertiser who is managing a PPC account on both Yahoo! and Microsoft should be aware of the impending changes in order to best prepare for them.

I should also correct myself as in a previous post I called the Yahoo! and Microsoft Search Alliance a 'merger' when in fact, the new relationship between these two companies cannot technically be called such.

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