Better Understand Who You Are Linking To

July 28, 2010

Better Understand Who You Are Linking To

By Stoney deGeyter

Recently I've gotten some ribbing from friends and colleagues about my exceedingly numerous multi-part posts. In order to wean myself off my favorite form of not-having-to-think-about-what-I'm-going-to-write-about-next, I've combined all 12 parts of this series into a single post. Enjoy!

Part 1: Guilty of Crimes No One Committed

A lot of people subscribe to the "Guilt by Association" theory in online marketing. This theory suggests that you are who you associate with. I agree there is some definite truth to this mindset, but, like a lot of things, it can also be taken to a paranoid extreme. This fear leads some people into a paralysis that ultimately hinders their online marketing efforts rather than helping them.

"Guilt by Association" extremists work hard to keep themselves squeaky clean. They tread extra carefully with who they associate with in an effort to ensure that they are never found guilty of crimes they haven't committed. In order to stay "pure", they avoid having online relationships with some who they believe may have broken some rule at some point that, likely, nobody even cares about.

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