Why have a blog?




EuroWebPro
February 07, 2012
25 Non-Financial Benefits Of Business Blogging
By Mark Schaefer
While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss - "Why are we doing this?"

The most obvious answer is that you are ultimately trying to influence some behavior or attitude. You want your readers to buy, register, understand, donate, attend, etc. But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important. Here are 25 non-financial benefits of business blogging:

Create a database of answers - Blog about customer questions. Use links to those posts to save time and answer future questions.

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