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[2002-02-14] Controlling your CRM
When looking to integrate CRM into your infrastructure, the first thing most do is run to vendors to see whose solution best fits your needs. However, this is the worst possible way to began the program. If you allow vendors to establish your needs, then your results will be dependent on their software and their ability to read your company.
Your company, however, is much more capable of developing a CRM plan, which can then be implemented by the vendor of your choice. Brenda Moncla, of ThinkFast Consulting, gives these five tips for developing a plan for your CRM.
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