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[2003-03-26] Writing Newsletters - Tricks of the Trade
Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.
[2003-03-13] Internet Marketing: Do the Math, You May be Surprised!
There are several types of media to consider when mapping out an Internet marketing campaign. Some of the more popular candidates include pay-per-click (PPC) listings, PPC banners, banners based upon impressions, e-mail, search engine positioning, and link exchanges. Choosing between the different alternatives can be a daunting task. Regardless of which media you are considering, it pays to sit down with a calculator and do the math - and you may be surprised!
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