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[2009-07-21] Do Customers Abuse Social Networking To Disrupt Businesses?
We're told (and tell our clients) that one of the key benefits of social media is that it's allowing a channel to be opened between customers and business, and vice versa. But is this new openness simply leading to abuse of the system?
[2009-07-07] Give Your Visitors More And Leave Them Wanting More
There is an old adage that says you need to leave people wanting more. The essence of this is to make sure you don't give so much that your audience becomes bored, but to give them only enough to keep them wanting more. Give them just enough to satisfy, but also wanting the encore.
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