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[2009-12-29] Evaluating, Implementing, And Learning New Analytics Tools
With both large real and hidden opportunity costs associated with evaluating, implementing, and learning the quirks of a new analytics tool, it only makes sense to ensure that the tool one chooses will be able to keep pace with one´s future requirements.
[2009-12-16] Increasing Your Holiday Search Conversion Rates
With the deadline fast approaching, here are some last minute tips which can help you maximize sales during this busy time of year.
[2009-12-02] Just Following Your Competitors Online Will Not Build Your Success
I know that it's hard to be creative. I know that it's hard to be unique. Get over it. On the Internet, merely copying your competitors works far less well than it does in offline marketing. Unfortunately, Google bares all. If you do the same stuff as everyone else, count on the ones who did it before you to reap the benefits, with your results bringing up the rear.
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