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Better Understand Who You Are Linking To
Recently I've gotten some ribbing from friends and colleagues about my exceedingly numerous multi-part posts. In order to wean myself off my favorite form of not-having-to-think-about-what-I'm-going-to-write-about-next, I've combined all 12 parts of this series into a single post. Enjoy!
Date: 2010-07-28
Building Trusted Content For Your Site
I was talking with a client the other day about how to optimize their content. They kept saying, in a way of trying to understand what they need to do to improve their website, that what they need to do is to create a bunch of content and keep using their keywords over and over.
Date: 2010-07-14
Solving The URL Duplication Error With Canonical Links
Just recently, search engines like Google and Yahoo partnered with Live Search to introduce a breakthrough improvement in the search engine playing field: the Canonical Link Element.
Date: 2010-06-30
Can Google Analytics Affect Your Ranking?
Google Analytics is a must for any webmaster or website owner to get an insight into the amount and type of traffic that is coming to your site. But does having Google Analytics installed on your website effect your Google ranking?
Date: 2010-06-16
Microsoft And Yahoo Prepare For PPC Transitioning
In the last few weeks as more information has started to trickle its way from Yahoo! and Microsoft about the search alliance, I have started to share some information on this blog to facilitate this knowledge transfer.
Date: 2010-05-26
Does Social Media Matter To Your Site?
Today, I'm taking part in a breakfast-time panel discussion in the City that's entitled Social media for corporates: essential lifeblood or unnecessary distraction.
Date: 2010-05-12
How To Work Around Google Penalties
Last Friday, in his weekly whiteboard Friday, Rand Fishkin discussed how to get around Google penalties. He started by helping viewers assess whether an actual penalty occurred or not, looking at items like: Ranking Drops, Traffic Drops, Technical website issues or link issues..
Date: 2010-04-28
Google Makes Site Speed An Offical Ranking Factor
It may have taken a few months to implement, but Google have kept their word and made site speed an official ranking factor in Google algorithm.
Date: 2010-04-14
Lord Mandelson's Digital Economy Bill Seeks To End Anonymity On The Web
There are powerful online trends at work sweeping away anonymity as a default position, creating many commercial opportunities for those with a light enough touch. Firstly, there's Facebook, the web's 800lb social gorilla. Zuckerberg's service has given four hundred million people around the world an online identity and the norm is for users to provide 'real' information.
Date: 2010-03-31
Weeding Out The Scams When Selling Your Site
When Transparency is Valuable: If you are selling a site which you just want to get rid of and lack passion for then there is nothing wrong with being fairly transparent and shopping it for the maximum amount you can get at an auction or such. And if you have high growth and contact an investment banker to get a bidding war going then limited transparency can help then...
Date: 2010-03-17
Google In The European Union's Crosshairs
All the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based on the grumblings of three companies, one of which is owned by Microsoft, the European Commission is opening an investigation.
Date: 2010-03-03
Social Media Is Removing The Last Of The Content Barriers
Here is an interesting post that I can certainly agree with. Aaron Kahlow writes about the information curation potential of social media in his post, 2010: Social Media Removes the Dam of Gutenberg-Google..
Date: 2010-02-17
Correcting Errors In Your Conversion Rate
According to Web Analytics Association (WAA) standard definition, a conversion is a visitor completing a target action. Conversion rate is calculated by total number of visitors completing a target actions divided by a "relevant denominator" (Sometimes it is total number of target actions divided by a "relevant denominator).
Date: 2010-01-27
How To Address SEO On An Enterprise Level
Dennis Goedegebuure, aka DennisG, is the head of eBay's in-house SEO team. After seeing him make some great posts in our forums and chatting a bit back and forth I asked if he would be up for doing an interview about SEO.
Date: 2010-01-13
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