Evaluating, Implementing, And Learning New Analytics Tools
With both large real and hidden opportunity costs associated with evaluating, implementing, and learning the quirks of a new analytics tool, it only makes sense to ensure that the tool one chooses will be able to keep pace with one´s future requirements.
Date: 2009-12-29
Increasing Your Holiday Search Conversion Rates
With the deadline fast approaching, here are some last minute tips which can help you maximize sales during this busy time of year. 1. Increase Your Campaign Budgets. Throughout December there will be a big spike in the number of people looking for gifts online.
Date: 2009-12-16
Powerful multi-currency payment processing solution
First Atlantic Commerce (FAC) is a secure, PCI certified Payment Gateway that offers custom, online payment and risk management solutions to merchants and banks across the Latin American Caribbean Region, Europe and Asia Pacific.
Date: 2009-11-19
Understanding How Your Keyword Density Can Effect Your Ranking
Keyword density used to be very important for getting your web page ranked by the major search engines. (back in the day of Inktomi, AltaVista) At one time you had to have about 15 to 20 percent keyword density on your body content. Keyword stuffing was the order of the day then.
Date: 2009-11-18
Giving Scalability To Your Blog Growth
If you look back at my earliest posts in 2006, you'd see that search engine traffic primarily through blogging had been my bread-and-butter source of traffic generation, which begs the question: why the shift to PPC and other forms of paid traffic?
Date: 2009-11-04
The True Benefits Of Optimizing Your Website
I've been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve visibility in search and the commercial outcomes that can result..
Date: 2009-10-21
Social Media's Role In Winning Elections In The UK
The final week of the party political conference season is upon us: this week, it's the Conservative Party in Manchester with all the media attention on the party and its leader David Cameron, who could be our next Prime Minister if speculation translates into actual votes in the forthcoming general election which will take place before June 2010.
Date: 2009-10-07
Google Wins The EU Protected Keywords Hearing
Google has won the EU protected keywords hearing against its long time nemesis, LVMH Luis Vuitton Moet Hennessy that had filed a case about Google infringing on European trade mark.
Date: 2009-09-24
Don't Make These Common Blogger Errors
Few mistakes that I see new bloggers make ( including me ) and if you recognize them try to avoid them from now on. Blogging for Adsense This is one of the biggest mistake many blogger starts with..
Date: 2009-09-09
Optimizing Your Website URLs For Crawling And Indexing
Of all the millions of questions Google is asked each year by search marketers and webmaster, they all seem to relate back to the same question: How easy is it for search engine to crawl your site? To help you out with this, Google have shared some of their key takeaways on the topic of crawling and indexing your website URLs..
Date: 2009-08-19
Well Formed Titles Can Boost Your Ranking Overnight
People in the field of Search Engine Optimization are known for varying opinions about most SEO practices, but there isn't much debate about the title tag, because a properly written web page title can literally change your rankings overnight.
Date: 2009-08-04
Do Customers Abuse Social Networking To Disrupt Businesses?
We're told (and tell our clients) that one of the key benefits of social media is that it's allowing a channel to be opened between customers and business, and vice versa. But is this new openness simply leading to abuse of the system?
Date: 2009-07-21
Creating A Good Blog Starts With Good Layout Design
It's just a fact of life, good looking people get more attention. We walk through the checkout line in the grocery store and see half a dozen magazines filled with beautiful faces on top of beautiful bodies. A good looking woman walking through the mall is bound to turn a few heads.
Date: 2009-06-23
Matching Your Content Speed To Your Reader Base Is Key
In old days newspapers and magazine figured out there where optimal times for publishing certain types of stories, example Tuesday was traditionally "Science Times Tuesday". As old world publishers transitioned to online publishers those rules probably don't apply anymore and just might be working against them.
Date: 2009-06-10
Learning SEO Fundamental Concepts For Added Success
This is post #5 in a series of 10 on the intersection of PR and SEO. We'll discuss a few best practices content SEO tactics as well as a few things to avoid. While there is much to understand about successfully implementing and maintaining search engine optimization efforts, there are a few fundamental concepts worth starting with, including the notion of quantity, quality and time as appropriate to content and links.
Date: 2009-05-06
Looking Forward On The Issues Of SEO
Google's Eric Schmidt identifies one of Google's core problems: ...you've got somebody who really is very trustworthy, but they're not as well-known and they compete against people who are better known, and they don't "in their view" get high enough ranking. We have not come up with a way to algorithmically handle that in a coherent way.
Date: 2009-04-22
Getting The Most Return On Your Backlinks
It seems that backlinking is a popular subject at the moment... we recently wrote about how you can find sites in your niche to build backlinks. Now we have some extra tips when it comes to getting valuable backlinks for your website.
Date: 2009-04-08
Over 100 Links Per Page May Be Hurting Your Ranking
Google blogger Matt Cutts recently confirmed Google's stance on internal linking, stating that pages should generally have less than 100 links. Matt points to Google's design and content guidelines, which states the following: If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Date: 2009-03-24
How Does Your Professional Association Measure Up?
An intriguing post showed up in my RSS reader this morning under the 'public relations' tracking tag: Ten things to manage in a recession: 1 - memberships. The writer, Paul Wilkinson, says: [...] if you are a marketeer, what can you do to help your business survive (and - perhap more importantly - keep your job!)?
Date: 2009-03-11
Google Keyword Tools You Need To Succeed
I just wanted to remind everyone that Google provides some awesome tools for us to use FREE. The data in each of these is fabulous and should be part of any keyword development tool box. I have done write-ups on all three before and included links to them and the announcement blog posts from Google themselves. Enjoy!
Date: 2009-02-25
The Critical Importance Of Writing Good Headlines
One of the aspects of writing online that I am constantly surprised so few people pay attention to is the critical importance of writing good headlines, good titles that help readers identify the topic of the piece and whether it's something they should read or not.
Date: 2009-02-11
Getting People To Promote Your Company
Want to know the #1 reason your customers don't recommend you to their friends? It isn't because they don't like your product, or because they don't care or are too busy. The real reason is either because you don't ask them to, or you don't make it easy for them to do it.
Date: 2009-01-28
Maximizing The Value Of Your Content
When Channel 4's boss, Andy Duncan, writes in the FT, ‘The future must be about maximizing the value of our content,' he undoubtedly speaks for media executives around the planet. So what's the problem? Why has the value of content suddenly become so newsworthy?
Date: 2009-01-21
Track Your Ranking With Google Analytics
With Google and other search engines continuing to roll out personalization updates, it is becoming increasingly difficult for SEOs to get an idea of their true ranking position. A personalized search result page can look completely different than the results a ranking tool would provide.
Date: 2009-01-07
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