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DoubleClick Acquires Falk ESolutions AG
By Jason Lee Miller
Expert Author
Article Date: 2006-03-22
Digital advertising technology and services provider, DoubleClick Inc., announced an agreement to acquire German-based distribution and management company, Falk eSolutions AG. The transaction is expected to close prior to March 31, 2006.
The acquisition is expected to complement DoubleClick's focus on digital advertising, research and development, search, optimization, and rich media.
"Together we will be able to offer clients a feature-rich solution which can enable them to increase ROI on their digital advertising investments," said David Rosenblatt, CEO of DoubleClick.
Though the acquisition, DoubleClick hopes to add to its localization capabilities while doubling its European headcount with offices in Russia, Germany, and the Netherlands.
Broadening its agency and publisher coverage in certain global markets, the addition of those offices will expand engineering hubs in North America, Europe and Asia.
"The acquisition will have a positive impact in Europe, where Falk's strength in Germany and the Benelux markets complements DoubleClick's strength in the United Kingdom and France," said Thomas Falk, CEO of Falk.
DoubleClick's DART platform and search will remain the ad management platform of choice for the combined company, while Falk's corporate brand and AdSolution platform will be migrated over time.
Upon closing of the acquisition, Thomas Falk, CEO of Falk, will assume the role of President of DoubleClick EMEA and will report to the resident of DoubleClick International, Ben Regensburger. Joe Apprendi, CEO of Falk North America, will stay on to help Falk customers transition smoothly over to DoubleClick.
About the Author:
Jason Lee Miller is a staff writer for WebProNews covering technology and business. Currently pursuing an MFA in Writing degree, Jason received his BA in Communication, emphasizing in mass media. Certified in print journalism by the Kentucky Press Association, he has been noted by several news publications and his work has been cited in the Yale Journal of Law and Technology.
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