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Google Wins The EU Protected Keywords Hearing
By Navneet Kaushal
Expert Author
Article Date: 2009-09-24
Google has won the EU protected keywords hearing against its long time nemesis, LVMH Luis Vuitton Moet Hennessy that had filed a case about Google infringing on European trade mark. Google still continues its advertisers to allow the use of "protected keywords."
Advocate General Luis Miguel Poiares Pessoa Maduro told the European Court of Justice that Google doesn't go against EU trademark law. He also added that if Google uses protected keywords to serve links to specific products, it will not confuse customers.
He said, "It is important not to allow the legitimate purpose of preventing certain trademark infringements to lead all trademark uses to be prohibited. Since the use by Google does not involve identical or similar goods or services, in principle there can be no risk of confusion on the part of the consumers".
Though, Mr. Maduro gave the decision in favour of Google but at the same time he clarified that Google does not have any right to invoke EU Law unlesss there is a breach in Trademark policy.
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About the Author:
Nav is the founder and CEO of Page Traffic, a premier search engine company
known for its assured SEO service, web design and development, copywriting and full time SEO professionals.
Navneet has wide experience in natural search engine optimization, internet
marketing and PPC campaigns. He is a prolific writer and his articles can be
found in the "Best Articles" section of many websites and article banks. As
a search engine analyst , he has over 9 years of experience and his
knowledge is in application here.
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