By Manoj Jasra
Expert Author
Article Date: 2010-04-28
Last Friday, in his weekly whiteboard Friday, Rand Fishkin discussed how to get around Google penalties.
He started by helping viewers assess whether an actual penalty occurred or not, looking at items like: Ranking Drops, Traffic Drops, Technical website issues or link issues.
Rand mentioned that Google also looks at factors for the penalty such as severity, repeat offenders, and authoritative brands vs. smaller companies.
He concludes with a couple of key takeaways including being open/truthful in your re-inclusion request or in the worse case scenario:
doing a 301 redirect from your current domain to a brand new one (essentially starting all over again). See the full details in the video below:
Comments About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.
Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
